1. What’s the context behind this slogan?
“I wanna go home” is something I personally say all the time, and now more than ever. I consider this to be a very accurate + sincere statement straight from the heart. And that’s what our slogans are all about: true self-expression. What’s the point of language if you don’t say how you feel?
2. Realistically, where do you wear this? Where do you NOT wear this?
I don’t think it’s something to wear to a birthday party or dinner with friends, but more in an ironic fashion—like if you’re hungover, running errands, and at a location that’s generally agreed upon as undesirable. Like CVS, the DMV, etc.
This slogan is perfect to pop on for all the countless “in-betweens” in daily life where we usually neglect our outfit, and we would rather be at home: working remote, driving in traffic, running errands, studying.
In these times, we often prioritize comfort over cute, and that's one problem Want Me wants to solve—because our slogan babytees are designed to be both, + proof you can be both.
Our babytees are made with super-smooth, babysoft, high-quality cotton, built to be comfortable enough to sleep in or go out in.
3. Why do you only drop one piece at a time? And only in one color?
In one word, money! Unlike most slogan fashion brands, we never use blanks—blanks are pre-made tops. Blanks are cheap to buy in bulk, in multiple colors—and they look + feel cheap on the body too.
My goal was to create a high-quality slogan top with an amazing fit, at an accessible price point. Of course, none of the blanks I tried had that super-flattering fit that I wanted.
That means our tops are customized from 0. Every detail is intentional, from the crop length to the sloped sleeve to the fabric density to the shade of black.
And that means I work with a manufacturing team to create every style. They require minimum quantities not just for every new style—but for every new color, because the fabric is ordered separately. The upfront cost is thousands of dollars. Every new color adds $1000 minimum.
That's not so easy for a small brand. There’s no venture capital behind this, no rounds of funding. Just me and my manufacturing team, one day at a time, one foot in front of the other, starting with personal savings with our first drop January 2025, and reinvesting everything $ back into the business since then.
4. Why don't you restock?
Because I get bored very quickly, and a lengthy list of shiny new slogans are waiting for their turn!
5. Do you plan to release tops in multiple colors in the future?
Ideally, in the future, I'd love to drop 3-5 slogans at a time in 2-3 colorways. Also I want to bring back certain slogans people keep asking about, like MEOW (but with a twist: like a limited-edition color or new cut).
However, even if we had unlimited funding, we are never going to sell the same slogan in 10 colors. Beyond the obvious waste, that destroys the specialness of an intentional piece. Why not get a custom top on Etsy at that point?
So is there a color you really want to see next? DM ME♥️
X Jess
